South African micro-drama studio
South African micro-drama that holds attention.
Buka is a Cape Town studio that makes vertical drama series for phones, in episodes of about 60-90 seconds. Brands can buy into the story. Distributors and telcos can carry the shows.
After the Bell
The proof
Counted, not modelled.
6.3Mviews of After the Bell on TikTok and Facebook
4.60Mviews of Mountain of Graves on TikTok and Facebook
37,292hours of Mountain of Graves watched on TikTok and Facebook
59,491followers on Buka’s TikTok on 23 September, up from 16,297 on 27 August
94.5%of visits to our watch site counted as engaged
70.9%of viewers who start episode 1 of Mountain of Graves on our site finish it
96.4%of viewers who start episode 10 on our site finish it
+43.9points of aided brand recall from one 15-second advert, in a recall test on our site
The episode 10 figure counts only the viewers who got that far. Figures counted between July and September 2026 from TikTok, Meta and Google Analytics data and our own server log.
The slate
Four shows. One watch site.
Work with us
Three ways in.
Brands
Put your brand inside the story, then see what it moved.
Brand placementDistributors and telcos
License our originals, commission a series, or bring us your catalogue.
Partner with usInvestors
The numbers on this page, and the plan behind them.
Talk to us
Insights
What we learn, published.
Field notes on the format, the market and what works for brands.
Questions
Short answers.
What is Buka?
Buka is a micro-drama studio in Cape Town. We make South African vertical drama series for phones and release them on social media and on our own watch site.
Where can I watch the shows?
On our watch site, watch.watchbuka.com. After the Bell, Mountain of Graves, The Fiela Files and Duty or Desire are all there.
Watch the showsCan my brand be part of a Buka series?
Yes. We write your brand into the story, make the series, release it and measure recall.
See how it worksCan we license Buka shows for our platform?
After the Bell and Mountain of Graves are Buka Originals, and we talk to distributors and telcos about carrying them. We also distribute The Fiela Files. Duty or Desire is licensed to us, not a Buka Original.
Talk to us about licensing